Dallas Reservations

For more information such as what to expect during your wine tasting, visit our FAQ section at the bottom of the page.

Location Details

2336 Victory Park Lane
Dallas Texas 75219
Tel: 469.899.0375


Sunday: 1pm to 8pm
Monday – Tuesday: Closed
Wednesday – Thursday: 4pm to 9pm
Friday – Saturday: 1pm to 10pm

Group Reservations

Learn about our large group offerings including private events and group tastings.

Large Group Tastings

Daily Tasting Experiences

The wine tastings listed below are offered daily in our tasting room.

Pur Noire Grand Wine Tasting

$40 per person

Enjoy a guided tasting of the six wines. Learn about how the wines were made and the story of the Pur Noire Brand. Read More

Quatre Wine Tasting

$30 per person

Enjoy a guided tasting of the four wines from the Pur Noire Portfolio. Learn about how the wines were made and the story of the Pur Noire Brand. Read More

Quatre Tasting

Trois Wine Tasting

$20 per person

Enjoy a guided tasting of our 3 wines from the Pur Noire Portfolio. Read More

Specialty Experiences

The wine tastings below are specialty experiences that are not offered daily. The incorporate food or live music.

Notes of Noire

(Available Beginning July 19, 2024)

$40 per person

Guest will enjoy a 75 minute wine tasting where Pur Noire and Houston Groove Society will pair Pur Noire’s wines with different songs that match the wines. Come out and enjoy this one of a kind experience! This event has two show times. The first starts at 7:00 pm. The second is at 8:30 pm. Read More

Sunday Brunch Bites Tasting

(Available Beginning July 21, 2024)

$45 per person

Join Us Sunday between 1pm – 4pm, for our delectable Sunday Brunch Bites Tasting featuring 4 of our premium, award-winning wines with Chef prepared brunch bites! Read More

Sunday Brunch Bites

Elevated Charcuterie Pairing

Elevated Charcuterie Pairing

$40 per person

Enjoy a guided and interactive wine tasting featuring 4 exquisite, premium and award-winning wines along with 4 elevated charcuterie pairings! Read More

Pur Pairings That Speak to the Soul

$65 per person

Enjoy this Houston Signature Experience – Pur Pairings That Speak To The Soul! This 90 minute guided and interactive wine tasting will feature 5 exquisite, premium and award-winning wines along with 5 Chef curated soul food pairings! Read More

What to Expect

Wine Tasting

Your wine tasting is a guided, interactive, wine centered, tasting experience. This means that a Pur Noire Wine Associate will be an active part of your experience. This is not a pre-poured flight of wines that is delivered to your table with a notecard. This is also far from the experience you get a wine bar where you’re poured a wine and then you’re left to engage in dialogue with your table.

Depending on the tasting option you’ve reserved, you can expect the Wine Associate to pour between three and six different wines, tell you all about them, and remain at your table as much as possible to engage in further conversation with you about the wines that you taste. The Wine Associate is very much a part of your experience. They are going to guide you through the tasting while sharing a great deal of information about each wine. It is an interactive experience that we can’t wait to share with you!


Our tasting experience is primarily focused on our wines. While we do not have a kitchen we do offer charcuterie boards to our guests during tastings. Charcuterie Must Be Ordered 24 Hours Before Your Wine Tasting.  Once you have booked your wine tasting, in your confirmation email will be a link under FOOD to purchase the charcuterie size option of your choice. Please note, the charcuterie is a combination of pork, cheeses, fruit, nuts, & crackers. If you have any dietary restrictions, please let us know and we will do our best to accommodate those.

Wine Club Members

When we are not using the winery area for winemaking, it will serve as a member lounge featuring chic lounge seating, bottle service, wine by the glass, and daily light bites. For more on our Wine club and the perks visit our wine club page.


Street parking is complimentary and is good for 2 hours. We also validate 2 hours of garage parking in the South Victory Park garage on Victory Ave.


Do I need a reservation?

Reservations are not required but encouraged. If we have the capacity, we are happy to provide you a tasting experience. However, reservations are given priority and a reservation is the best way to guarantee that we are able to accommodate you.

Do you serve other brands of wines? Beer? Liquor?

No. Since we are a branded tasting room and not a wine bar, we only do wine tastings of Pur Noire wines.

Do you serve food?

Guests can order charcuterie boards 24 hours in advance of their tasting. However, we do not operate as a restaurant or have a regular food menu. 

Do you have entertainment?

We often have special ticketed events that feature live music and other forms of entertainment but we do not have regular entertainment in the Tasting Room. The experience is centered around our wines.

Do you serve wine by the glass?

Club members are be able to order wine by the glass. Non-members are only able to do tastings and purchase bottles to go unless visiting during our happy hour times which are Tuesday – Thursday from 4PM – 7PM.

Are there cocktails or bottle service?

No, because we are not a bar or nightclub, we are not serving spirits, or mixed drinks and we will not have bottle girls, sections, etc.

Do you accommodate corporate events, birthdays, and other special occasions?

Yes! For private events and venue rental inquires and please Click Here